Business is and always has been a dynamic and diversified process. We strive to be at the forefront of change in fashion and trend-setting while in the continuous pursuit of quality and commitment through total customer focus in all operational areas. Product to be of best available quality. Products for premium market segments integrated diversification /product range expansion.Care for the value of money.

Faith in individual potential and respect for human values. Encouraging innovation for constant improvements to achieve excellence in all functional areas. Striving for technological development and research for quality products and better packaging.

Accepting changes as a way of life. Strict adherence to financial and administrative principles. That is why we have based our production & marketing philosophy on three basic principles – Stability, Quality, and Efficiency.